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Simple article marketing strategy

Simple article marketing strategy

Article marketing strategy is easy to follow once you get used to the process.


Article marketing can be used to drive links and will help you outrank your competitors. You have to be consistent with submitting articles and do it every month. That will keep traffic moving toward your site through the numerous back-links created with all of the articles.

This is how to do it if you decide not to outsource and do it yourself. It's a good idea even if you plan to outsource in the future to try it yourself as it will give you the background and knowledge of how Article Marketing works.


The first stage is – Keyword Research

Let's use an example client of mine who operates in the education sector providing podcasting training and opportunities for students. The first thing to do is identify the sector we want to rank for – Careers Advice.


If you Google the phrase “Careers advice” then you will get 1,470,000 competing searches. To try and rank for this keyword phrase would be almost impossible without using paid traffic methods so we need to find some alternatives and then analyse the keywords to find ones that we can rank for.

So now use the Google keyword tool – you can find this by Googling the term “External Google Keyword Tool”

article-marketing


Now just type in the search phrase for your sector and select the locations you want to search for. Enter the Captcha you will get some results back:


article-marketing-research



Next step – Keyword Analysis

I use a software tool SeNuke but it is around $67 a month to use so when you first start out you can use the free trial of Market Samurai which does a good job. Now enter your keywords from Google into Market Samurai and it will filter out the ones that are uncompetitive and leave you with ones that you can definitely rank for.

Once you have a list of these you can start writing articles based around the keywords and submit them to the article networks.

I discovered that one of the best keyword phrases for this client would be “Careers advice for Young People” and currently have the 3rd and 10th place on Google using Article Marketing.


Next step – Article Submission

A recent trick I have discovered is using the paid version of ezine articles. I managed to get their once a year offer of 6 months for the price of 3 which was a good deal.

If you have the paid version you don't have to wait for around 7 days to get your articles approved – it is done within the hour. This is obviously a great bonus as ezine gets around 1 million page views a month.

Once you have submitted to ezine then you submit to the other 19 of the top 20 networks. Here is a list of them:


Top 20 Article Networks

EzineArticles.com PR6

GoArticles.com PR4

ArticleDashboard.com PR6

SearchWarp.com PR5

ArticlesBase.com PR4

iSnare.com PR6

SelfGrowth.com PR6

Buzzle.com PR6

ArticleCity.com PR6

IdeaMarketers.com PR4

ArticleAlley.com PR5

Web-Source.net PR5

SelfSEO.com PR5

Amazines.com PR5

ArticleTrader.com PR5

SearchGuild.com PR6

WebWorldIndex.com PR5

ArticleSphere.com PR4

BusinessKnowHow.com PR6



If you submit one each of your spun articles to these networks then you will see fantastic results. I tend to submit an article to 5 networks per day so that in 4 days you have done them all.

The next step is to now submit to all the other networks using Article Marketing Robot


article-marketing-robot



QUICK TIP – make sure you only submit an article once to a network. If you keep submitting duplicate articles by mistake they will ban you from the network!

The best way to do this is to find the 20 networks above in your copy of Article Marketing Robot and then remove them so you don't duplicate your submissions.


Final step – Check results and prepare a report for your client


Look up the title of your article in google to see how well it is ranking:

For example an article I submitted for a client: “Careers dvice For Young People - How To Get A Great Job In A Recession and Stand Out From The Crowd”

article-strategy


50,000 results in google which is fantastic!

The other thing you want to document is the keyword phrase you are trying to rank for – in this instance it is “Careers advice For Young People”

Type that into google:

article-strategy-tips

And there we are in third place up with the government links!

If you want to get expert at Article Marketing then make sure you watch the Article Marketing Robot videos as they are easy to follow and grab a free trial for the software! I really do recommend this excellent program!

It's a fully functioning 5 day trial so you can show off to your new clients before having to buy it..as I said earlier try and write lots of articles first so you can make the most of the free trial.



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