Article Marketing Guide-How to dominate in article marketing
Article Marketing Guide-How to dominate in article marketing
As many of you know already, Article Marketing has been around forever. For those that don't, you should know about it. Even complete beginners can use articles to drive huge amounts of visitors to squeeze pages or sales pages.
This isn't going to be your typical Article Marketing guide though. I'm not going to regurgitate the same information that you have read countless times. I have a “unique” way that I use articles that is a bit on the “dark” side. I don't do anything illegal or break the Terms of Service for any websites, but I do drive a ton of traffic with articles almost instantly with very little effort on my part.
If you can put aside pretty much EVERYTHING that has been told to you about Article Marketing and read and implement these methods with a clear mind, you will get massive amounts of traffic.
We are going to completely skip the fluff and get right into how you can completely dominate EzineArticles on many levels. Doing so is going to get you more traffic than you have ever gotten from your Article Marketing efforts in the past.
QUANITY OVER QUALITY
Whenever I jump into a new niche I absolutely saturate EzineArticles with content. The best part is, this is largely content on a topic I know nothing about, and have not researched. The purpose of the articles is to do nothing more than to get me a ton of traffic in a short period of time.
I don't care about being an expert. The truth of the matter is, the average internet user that reads content published on the internet, especially in an Article Directory already assumes you are an expert. They have no clue that anyone and everyone that wants to can have their articles included in a directory.
Sure, if you are targeting a niche where you are trying to sell a product to other Internet Marketers, they might know what's going on, but most niches out there, the general public will already look at you as an authority simply because your content is online. As soon as they see your content YOU ARE AN EXPERT.
So, what I do is leverage a couple of things. The first thing is the instant authority status that I get when people find my content online. The other thing is the strong Search Engine Rankings that EzineArticles enjoys for a large variety of niches.
By simply flooding high traffic categories with content, I automatically get a ton of traffic. This is because my articles are listed in the “other recently submitted” section of EZA which is always directly below any article that someone reads.
The layout of the page pushes the readers eyes towards the “lists” underneath of the articles. By positioning your content there, you are able to get ridiculous amounts of traffic without even ranking in the search engines.
There are some things that we need to optimize though. The first thing being the TITLE of the article. We want it to be ridiculous and attention grabbing. The other thing is, we want to the title to be long so that it stands out among the other articles in the list.
Here is an example of a good title in the Get Your Ex Back Niche:
Get Your Girl Friend Back – Get Her Before She Climbs Into Bed With Another Man
Get Your Man Back – Don't Be Another Country Song Get Him Back Now
Add Inches To Your Shaft – Jelq Your Way To A Better Love Life
The whole intention is to just get the person to read the article. Titles like the ones above at the very least invoke interest. Even if the Reader got a ton of useful information from the previous article they read, chances are good that they will read yours too, even if only for entertainment purposes.
Now, we need to convert the reader into a link clicker, right?
This is where we are going to jump off the Article Marketing Guru bandwagon. I've found that the absolute easiest way to get someone to click your link is to not tell them anything...confused? Let me explain...
The minimum length of an article at EZA is 250 words. By using the minimum amount of words, your resource box is visible almost immediately. As soon as they start reading your article, your anchor text is visible. Articles that are longer force the reader to actually scroll to see your link.
Ideally, you spend 250 words focusing on their “pain” while offering no real solution in the article. Seriously, if you give a ton of great info in the article, what incentive do they have to actually click on the link to get more information?
I've submitted hundreds of articles that pretty much say the same thing, have been spun with software, or are just simple rewrites.
The issue now is, how do you come up with a ton of content to flood EzineArticles with, right?
There are 2 ways that I do this:
1. I outsource it
2. I rewrite a ton of content either by hand or with software.
Now, outsourcing is generic enough, right? The problem is, maybe people just are not comfortable doing it because they have never done it before.
No problem though, I'm going to give you the ads that I use to hire content writers for as little as $1.50 an hour. Understand though, this content isn't going to win any prizes and you might have to alter a sentence or too, but it is quick and easy to do it and you can get a ton of content for very little money.
First though, we need to get someone to do the work before we can tell them what to do, right?
I normally use www.odesk.com to outsource my work. There are other sites that you can use, but I've had my best luck there. If you have a preferred place though, feel free to use it, as what I am telling you is only a guide and of course everyone has their “favorites”.
So, here is the AD that I would post:
I am looking for someone to do some article rewrites. I will provide all of the original content so, the only thing that the selected candidate would have to do is simply summarize and rewrite the articles in a format that is acceptable to Article Directories. Someone that speaks and writes English fluently is a requirement as the articles will be read mostly by people from the United States.
Please provide samples of your writing when you apply for this position.
You will get flooded with applicants. Some of them you will able to eliminate immediately from their cover letters alone. However, you will get quite a few applicants that are good enough and only charge $1.50 to $2.00 an hour.
You will have to provide them with the following information though:
1. The keywords you want to target
2. An email address to send the finished work
Another effective method of outsourcing this work if you don't want to use a freelance site is to hire cheap labor from somewhere like Digital Point. I find that the information there is for the most part useless, but cheap labor is abundant regardless of what you need done.
Just go here:
http://forums.digitalpoint.com/forumdisplay.php?f=102
A lot of times you will see threads from people that are looking for work. If you can't find one then start your own thread and make sure to specify your price. Your thread would look something like this:
Thread title: Looking for someone to do rewrites – ASAP
Thread Body: I'm looking for someone to rewrite some articles. I will provide the actual articles to be rewritten and will pay $1 per rewrite. If you are interested please send me a PM or email and I will get in touch with you right away. If you have any samples of your writing style that would help me a lot.
Don't worry, you are not going to go broke outsourcing this stuff.
You only need 10 or 20 articles to start and trust me, you will get plenty bang for your buck with what I will show you later in this report.
Understandably, there are some that won't want to hire someone to rewrite content because they like to control their own content or they just don't want to spend the money.
For those of you that fall in that category, no worries! I'm going to show you exactly how I bang articles out quickly and more importantly, the rules I follow to get the highest conversions.
How you come up with the content here really isn't the issue. The important thing is that you get it. As I mentioned earlier, 10 or 20 articles to start will work.
The rest of the report will tell you how to leverage this content in a way that you will continuously get traffic and position yourself as an “authority” to anyone that sees your content which will in turn increase your conversions.
WORKING THE SYSTEM
If you have ever read or submitted an article to EzineArticles, you should be familiar with the layout of the site. When you look at an article, underneath will be sections for “most viewed” and “most published”.
The articles in these sections get a TON of views. More importantly, because of the titles “most viewed” and “most published” the average internet surfer puts a lot of weight into the fact that the information is not only credible, but factual.
In my experience, the conversions from readers of these articles is far better than what you can usually expect from someone just stumbling upon your information. Being in these categories is VERY profitable. Trust me, I have tracked the referrer URLS (the originating articles) to determine this to be true.
The only problem is, how do you get there? Well, in the past you would be told “write good content” and you will be rewarded, right? Not so in this situation. Sure, good content is always a good thing, but it won't always, actually it will rarely get you put in the most viewed or most published categories.
In the past, the way you got there was by having your article rank very high on the first page of Google. Honestly though, how many articles do you have ranking very high for keywords that actually get searched for 1000's of times a month?
What I am going to show you is how to get on these lists without ranking for any keywords... so, pay close attention.
GETTING ON THE MOST VIEWED LIST
There are a couple of ways to do this. I am going to go over two different effective and proven methods to get your self on this highly coveted list so that you can start generating serious traffic to either your squeeze page or even directly to an offer page.
The first method involves using “link bait”. This can be done by optimizing a page, even one on a free site like blogger for a keyword that is highly uncompetitive yet highly searched for.
My favorite way to do this is to use Google Trends or even Yahoo! Buzz to find new topics that people are searching for. Because in many cases they are current events, there is literally NO competition. So, you can literally throw up a site with some content and rank #1 in a very short period of time.
At the end of your content, you will of course put a call to action to get more information. However, regardless of the topic, the link will go to the article you are trying to boost views on. Of course once the visitor gets there they will quickly realize that the link took them to something completely unrelated, right? However, if your niche is general and popular like making money or weight loss, there is a potential to make a sale. In reality though, the goal is to add more views to your article. Sales from the original person who clicked the article from your “link bait” trap will more than likely not make you sales. But they will sure be helping you to make sales from the people that are interested in the article topic! They just don't realize they are working for you by clicking your link.
Doing what I've described above can easily add a couple hundred to a couple thousand views daily to your article. A couple “good days' and you very well could be riding the top of the most viewed list.
The other way to accomplish the task at hand is to actually buy traffic to your article. This can be done fairly cheap and it definitely gets the job done.
So, where can you buy traffic?
Well, there are a couple of places to do this. One of my favorites is www.donkeymails.com you can find all of the packages here:
http://www.donkeymails.com/pages/advertise.php
To do what we want, these are the packages we are interested in:
Paid to Click
Banner 468 x 60 Exposures have a unique price per click and will last until the purchased number of clicks has been
reached. These are UNIQUE VISITORS as each user may click only ONCE per ad. These ads are visible in the members
paid2click/ contestptc area.
0.10 Cent PTC::
• 0.10 cent PTC, 1,000 clicks, timer: 10 seconds - $1.50
• 0.10 cent PTC, 2,000 clicks, timer: 10 seconds - $2.90
• 0.10 cent PTC, 5,000 clicks, timer: 10 seconds - $7.25
• 0.10 cent PTC, 10,000 clicks, timer: 10 seconds - $12.50
• 0.10 cent PTC, 25,000 clicks, timer: 10 seconds - $30.00
• 0.10 cent PTC, 100,000 clicks, timer: 10 seconds - $110.00
• 0.10 cent PTC, 250,000 clicks, timer: 10 seconds - $265.00
Another good source to get some boosting traffic to your articles is http://www.matrixmails.com Really any site that offers Paid To Click traffic will do. You can find a ton of these places just by using Google to search for “PTC TRAFFIC”.
This particular method has been talked about before and I actually cringed a little when I saw it was being shared, but my fears were quickly gone when I saw that the way it was explained wouldn't cut into my action at all, because they were “doing it wrong”.
The key here is to stay under the radar with EzineArticles. They are well aware that there is a possibility that people might try to abuse the system. So, there are a couple of precautions that we have to take.
The first one is to not go crazy with the amount of traffic that you send to your articles in a short period of time. I know that this advice will fall on deaf ears for some people, but when you boost views this way, you want to do so in a way that you don't attract attention to what you are doing. This means to build them slowly. Start off with a 1000 visitor package and work your way up from there until you are at the top of the list. In many cases and in many categories, 1000 views will make you king of the mountain so, 24 hours and $1.50 will put you where you need to be.
The other thing that you want to consider doing because I know some people want to ensure that EzineArticles can't see what your doing is to actually hide the traffic source.
This is done with a DMR or Double Meta Refresh or PHP redirect scripts. Basically, this is going to cover your ass if EzineArticles gets suspicious and wants to verify where your traffic is coming from. It will hide the source.
We cannot set this up for you so, if you want to do a Double Meta Refresh, it is important to pay close attention to the video.
Some of you might be saying, “what's the big deal”?
Let me break it down for you. Some of the categories at EZA get thousands and even hundreds of thousands of views a day. When Someone gets to the bottom of one of the articles, the first thing they see is the most viewed list. If your article title grabs there attention, chances are good that they are going to read your article.
I literally get hundreds of legitimate views per day on articles simply because they are on that list. These articles rank nowhere in the search engines for any keywords. However, because my article sits on that list, I get tons of subscribers and a boat load of eyes on my sales pages and affiliate offers. Any way you look at it, subscribers are added to my list and money is put in my clickbank, CPA, and paypal accounts simply for sitting on that list.
Also, as explained earlier... Being on the lists whether it be the recently submitted, most viewed, or most published gives you some instant credibility. It puts more money in your pocket regardless of how you look at it.
While your article is there, you will continue to get views, sales, and subscribers without promoting your article at all. Once it is there, it's on auto-pilot.
It is even more powerful if you get multiple articles on the most viewed list :) hint hint... {{Bells and sirens should be going off in your head right now}}
If you are smart, you will boost views to any article that has a good CTR. A good CTR is subjective and really depends on your niche so, I can't give you an exact number. For me, I will boost anything that gets a 30% or higher CTR.
It is also strongly advised that you use a pen name when using this strategy as it is almost certain that you are going to piss off some other article marketers. My pen names have already been complained about several times on the WarriorForum. I just smiled and counted my money though and I suggest you do the same.
GETTING ON THE MOST PUBLISHED LIST
Getting on the most published list is a little more “work” because of the way the system is set up. Every time that someone clicks on the “ezine publisher” link you get another vote added to your total.
The problem though is that you can't send a hit directly to that link so, the link has to be manually clicked for the vote to count. There are 3 ways that you can get these votes to get on the list.
1. Click the link yourself – You can click the link and have it counted one time every 24 hours. If you have access to proxies, you can clear your cookies, cache, and change your proxy and click it with each one, once every 24 hours. If you go nuts though, you will likely draw attention so, you want to build the votes slowly, maybe no more than 5 a day. I'm not sure what the “magic” number is before they take notice so, use caution.
2. Get your friends and family to click the link. Anyone with an internet connection is a potential vote. So, ask them to go and click the link.
3. Pay for clicks. This is pretty self explainatory. Basically, you pay someone to click the links for you.
There is no way to know how many votes you need to get on the list. In some cases it will only be a few. However, in some instances it can be quite a few.
The name of this list in itself gives you a ton of credibility. Someone sees that your article is the “most published” to the average internet user that is a prestigious thing. Just like being on the most viewed, being on the most published gives you instant trust and credibility.
As long as your article is there, you will continue to get traffic. Just like the most viewed, it is possible to get more than one of your articles on this list. The more you have there, the more traffic you will get, and the more money you will make.
More importantly, once on the list, you will get traffic automatically. No need to promote the article, build links to it, or even look at it. As long as it is there, people will see it.
INTERMISSION
What we have talked about above, is a pretty much set and forget way to get a ton of traffic. Sure, it might take you a couple of days to set it up, maybe a bit longer depending on the views and votes you need to get, but the goals are attainable.
The best part is, once you get them, you are good to go for a fair amount of time and then you have to repeat the process on a new set of articles.
What we are going to talk about next is more of a long term strategy that will allow you to obtain high rankings in the search engines naturally, which of course will bring you traffic and more importantly sales.
GETTING RANKED HIGH FOR YOUR KEYWORDS
Lately, there have been a ton of questions from people that want to know “how did that guy get 50,000 backlinks in 4 months and rank #1 on the front page of Google” Well, I'm going to tell you :)
First of all, with a site like EzineArticles, Goarticles, and a lot of the other article directories, you don't have to follow the same rules when it comes to link building. EzineArticles main domain and the pages it contains get thousands if not more backlinks every single day. So, you don't have to worry about being sandboxed for building links too quickly. Google loves EZA and the chances of them slapping an article on their site is currently slim to none.
First, lets talk about the article itself. The articles that you do this with should be HIGH QUALITY. We want to make these articles not only very attractive to the search engines, but also to the person that ultimately finds it in the search engines and reads it.
We are not counting on being able to piggy bank traffic with these articles, instead they are going to bring in high quality and targeted search engine traffic so, these article should be content that you would put your own name on.
You publish the article just like you would normally. When it gets published doesn't make a difference. Just submit it, get it approved and then leave it alone for about 10 days or so.
After 10 days, you build 50,000 links to it. Sounds hard, right?
Well, it's not. What you are going to do is pay someone to do an “xrumer blast” on your article. Xrumer is a very expensive and very powerful piece of software. Basically, it is a spam tool. It will post links to relavent blogs, forums, guestbooks, photo galleries, and anywhere else that a link can be placed.
You can find someone to do an xrumer blast for you at places like Digital Point Forums. Generally, it will cost anywhere from $15 - $25 to have done. The results are great probably 90% of the time that we have done it. By doing this, you are able to rank for some extremely competitive keywords. If you are not comfortable with this method of link building there are alternatives, both free and paid.
One of my favorite free ways is to make use of the free programs that some content networks and link building programs offer such as;
http://www.freetrafficsystem.com
I have no affiliation with them whatsoever. As a matter of fact, I'm not even sure who runs it. What I do know is that you can sign up for the free option and submit your aritcles to be syndicated with links back to your other articles.
Another good and inexpensive way to get a ton of backlinks cheap is a mass distribution service like:www.isnare.com
For $2 they will submit your article to about 1,000 different article directories which you can use to link back to another article that you want to rank in the search engines. Don't use the same article you posted on EZA for your isnare submission. Use a related article and link back to the one you want to get backlinks for. This will be more effective.
You can also use mass submission software like ArticleBot to get the job done.
The key is to get as many backlinks as you can with your keyword phrase contained in the anchor text. It really doesn't matter how fast you build them because Google isn't going to sandbox EZA as we talked about earlier.
The link building that we have talked about here, especially the xrumer method is extremely powerful. It is about as push button as it gets and the results are almost guaranteed.
Some might question these types of link building tactics. For those people I say, don't use them then. However, they work and they drive sales to your accounts.
FINAL WORD
I know that many things that we have talked about in this guide go against the grain. I also know that I'm going to take some flak for releasing this type of information to the masses. Honestly though, I don't care.
If you want me to type up a nice and neat report that basically says the same thing that the last 10 Article Marketing Gurus told you I can do that, but who does that help?
How many articles have you submitted that received no traffic or never ranked for a keyword?
Everything isn't always Black or White – What we have talked about here is Gray there is no doubt about that, but you are not breaking any TOS, your not breaking any laws, but you are giving yourself an unfair advantage with your new found knowledge. You will be crushing the poor people that buy the ebooks that cover the same methods over and over again.
Basically, do what you will with this information. You now have the knowledge to dominate EZA and other article directories that operate in a similar manner.
CATEGORY DOMINATION – BONUS METHOD
Category domination is a method that I use to get hundreds and cumulatively thousands of clicks sometimes on my articles in a 24 hour period.
Realistically, at least for me, the only way to do this is to outsource it. To take full advantage it is going to cost you a little bit of coin, but it is easily made back.
Some people will have the money to work with right away, others will have to wait for money to come in, which can be easily made following what we talked about in the first part of this report.
Here is what you do...
In order to do it properly you really need to have a premium account at EzineArticles. It is a monthly subscription, but it is more than worth it.
Remember earlier when we talked about outsourcing article rewrites? Well, you will have that done again. You will need 10 – 20 articles daily for this to work.
The articles will need to be written in extremely competitive niches like weight loss, penis enlargement, reverse cell phone lookup, etc...What we are doing is looking for categories in EZA that have a ton of articles that rank high in the serps which causes the category at EZA to get a ton of visitors.
Once you have the articles, if you have a premium account, you can schedule what time and on what date they are published. So, you publish one or two articles per hour starting at 8PM Eastern Standard Time. The last batch of non-premium articles are published at approximately 6:30 PM Eastern Standard time.
What this does is forces your article to the top of the “recently published” list which is located directly underneath of every single article that is viewed in that particular category.
If you doubt the effectiveness of this, look at the number of article views for articles that are on top of the “recently published” list in niches like weight loss etc. The number of views can easily get into the hundreds in a period of a couple hours.
There is a method to the madness though :) There are other people obviously that have premium accounts and the ability to schedule the times and dates that their articles go live. Fortunately, the majority of them submit their articles and have them published on the same day.
So, how does that benefit us?
The easiest way to explain it is to give you an example:
Article marketer X submits an article today for approval. In the schedule manager, they schedule their article to go live tomorrow at 8PM because the sooner the better, right?
Article marketer Y submitted an article yesterday for approval. In the schedule manager, they schedule their article to go live in 2 days.
Because Article Marketer Y requested the date and time first, they get to be on top of the list and everyone else gets placed under them.
So, the smart thing to do is to schedule the articles out 48 hours or more to ensure that your content is closer to the top of the list. This is even more effective if you are publishing multiple articles per hour.
If you can outsource an individual to do rewrites for $1.50 an hour which is very likely, and they can do 3 rewrites in an hour you can get 21 articles for a little more than $10. As long as you have your sales funnel set up right or even just have an effective landing page, you will have a GREAT R.O.I.
If you find an in demand niche in a high traffic category, It is very possible to outsource not only the article writing, but also the article submissions and still make a couple hundred a night PROFIT.
It is important though to test the niches though to find one that has a lot of traffic...if you have that traffic you make sales. Also, you want to pay close attention to the number of views that articles get on the recently published list to make sure that the category is high traffic.
One way that I determine good categories is to pay attention when I'm doing keyword research. If I come across a keyword that gets a ton of searches and an article at EZA ranks high on the first page, I make a mental note of that and then research the category to see what people are writing about and what products they are promoting.
Category Domination isn't for everyone. It does take either some cash to work with or some discipline. I do know for a fact that there are people out there that share the cost of premium accounts so, if you have a friend or someone that you can trust online, that might be something to consider.
Just remember you can even use Google's keyword tool to find high traffic keywords and phrases. Then search them yourself in Google and find the ones that have EZA articles listed somewhere in the first 5 slots. Those are just about guaranteed winners if the keywords are highly searched and also have commercial intent.
Commercial intent is pretty easy to determine quickly. You can tell just by the number of AdWords ads you see on the right hand side. You can also take a look at a couple of the sites that rank. Look at them and determine if they are monetized with affiliate links, AdSense, or any other products. That is the best commercial intent information you will find. AdWords ads + Sites that are ranking being monetized.
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